behavioral economics

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The Ultimatum Game: Where Rational Choice Meets Fairness, Emotion, and Artificial Intelligence
ByMaurício Veloso Brant Pinheiro 2 Jun 20262 Jun 2026
The ultimatum game exposes the limits of pure rationality: humans often reject unfair offers, even when rejection leaves them with nothing. In the age of AI, this simple game becomes a warning about fairness, negotiation, and machine decision-making.
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Artificial Intelligence | English | Humanities | Philosophy | STEM | Technology

The 37% Rule
ByMaurício Veloso Brant Pinheiro 19 May 202613 Jul 2026
The 37% Rule reveals the mathematics behind human choices, Tinder, choice overload, algorithmic anxiety and decision theory. Discover how the famous Optimal Stopping Problem explains relationships, artificial intelligence, dating apps and why we never seem able to stop searching.
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