The future of labor negotiations: AI replacing unions as an efficient negotiation channel
Cover: Early logo of the Red International of Labor Unions (aka RILU or Profintern). 1922. Source: Wikimedia Commons
This article is dedicated to the countless Uber drivers with whom, through long conversations, I had the opportunity to learn a lot.
Maurício Veloso Brant Pinheiro
The dynamics of negotiation between employers and employees is a complex and often tense issue. Employees generally seek fair wages, better working conditions and benefits, while employers seek to maximize the company’s profit and efficiency. To help mediate these negotiations, unions emerged, which have become a fundamental component of labor relations over the years.
Trade unions are organizations created to represent and protect the interests of workers. They emerged at the end of the 19th century, during the Industrial Revolution, when workers began to organize to demand better working conditions and fairer wages. Since then, unions have been responsible for many important advances in terms of labor rights and social justice.
In recent decades, unions have faced a complex set of challenges that have compromised their effectiveness as workers’ representatives. Corruption and embezzlement of funds are some of the main issues affecting trade unions, undermining workers’ confidence in their ability to fairly represent them. These dishonest practices have been motivated by the ambition of certain union leaders to obtain personal benefits at the expense of workers’ well-being.
In addition, unions are also affected by ideological infiltrations that have generated internal divisions and weakened their negotiating capacity. For example, in some situations, extremist groups championing political and social causes have infiltrated unions and used their influence to further their political agendas using workers as a rallying mass. This practice has alienated many workers, who are uncomfortable with the politicization of unions and question their ability to represent them impartially. These problems have contributed to the decline of unions in many sectors, leading many workers to question their effectiveness and relevance.
In the 1980s, for example, the expansion of global markets and increasing international competition led many companies to seek to reduce production costs, including workers’ wages. Trade unions were often unable to resist this pressure, losing strength and influence. In other cases, the rise of more flexible and innovative economic sectors, such as tech startups, has presented significant challenges for unions, which often fail to adapt their bargaining structures and tactics to these realities.
An interesting example is the case of Uber in Brazil and the attempts to create a union for drivers who work with similar applications. Many argue that the creation of a union for these drivers could make the service more expensive, causing a negative impact on public opinion and going against the interests of the drivers themselves. Raising costs through union dues can reduce demand for these services, making them less affordable for many users. Furthermore, over-regulation can negatively affect the flexibility and freedom that many drivers enjoy in their work. It is important to balance workers’ needs with market and consumer demands. And a union would certainly throw this system out of balance.
Unions often face challenges in adapting to technological changes, such as the adoption of electronic voting. Resistance to this technology is often due to concerns that it can lead to the hollowing out of union assemblies, which are often seen as a space for ideological indoctrination discourses to the detriment of concrete issues related to workers’ needs. However, it is important to note that unions’ resistance to the adoption of new technologies can also undermine their ability to represent workers.
For example, the COVID-19 pandemic has forced many unions to adopt digital solutions to maintain communication with their members and organize remote meetings. Those who had already adopted technologies such as electronic voting and online trading were able to adapt more quickly to new conditions and maintain the effectiveness of their negotiations. On the other hand, unions that resisted the adoption of these technologies certainly faced difficulties in guaranteeing the participation of their members in important decisions.
It is important to note that union resistance to technological change is not a new issue. Historically, unions have often resisted technological changes that threatened workers’ safety and well-being. However, this resistance has often been overcome over time, as the benefits of new technologies have become more evident. For example, unions initially resisted the adoption of technologies such as the mass assembly line, but eventually recognized that these technologies allowed for an increase in workers’ productivity and income. However, the adoption of new technologies can also increase the effectiveness of unions in representing workers and in mediating negotiations between employers and employees.
While unions have been a vital component of labor relations over the years, with the advancement of technology, artificial intelligence (AI) can now offer a new way to achieve the same goals, but more efficiently and effectively.
Trade unions have always aimed to negotiate better working conditions, fairer wages and benefits for their members. However, negotiations can often, for various reasons, become tense and lengthy, resulting in stalemates and strikes that harm both employees and employers.
Imagine a factory that is experiencing financial difficulties and needs to reduce costs. Normally, unions would step in to negotiate with the company and try to protect workers’ interests. However, with AI, trading could be done more efficiently and straightforwardly.
First, an AI system could analyze a company’s financial data and come up with suggestions for cutting costs without negatively affecting workers. For example, a training program could be suggested to improve employee efficiency, or a reorganization of the production process to make it more efficient. These suggestions would be presented to both employers and employees in a transparent and objective manner.
Next, the AI system could help set fair wages based on experience, skills and the job market. This would reduce the need for lengthy negotiations and could avoid tensions between the parties.
Finally, if there were any workplace harassment issues, employees could report the incident through the AI system, which would record and monitor the situation. This would ensure that the issues are dealt with seriously and efficiently, without the need for an intermediary such as the union.
It is important to remember that AI is not here to completely replace unions, but rather to help make negotiations more efficient and fair. Unions would still play an important role in protecting workers’ interests and overseeing working conditions. However, AI could help improve the negotiation process and ensure that all parties involved benefit.
While the idea of replacing unions with AI may be controversial, it is important to remember that technology is capable of offering efficient and balanced solutions to labor negotiations. By allowing employers and employees to communicate directly, AI can help reduce tensions and ensure negotiations are fair for all parties involved.
In short, AI can replace unions by creating an efficient negotiation channel between employers and employees, offering more effective and balanced solutions for labor negotiations. While technology can be seen as a threat to traditional unions, it is important to remember that AI is not a replacement for organizing and worker representation, but rather a tool to help achieve these goals more efficiently and effectively.
If I were a professional trade unionist, I would be worried. The tools are already there and it’s only a matter of time before they lose their jobs. And there will be no unions of trade unionists to negotiate with their union leaders… Maybe now they will finally learn to adapt to changes and work hard like everyone else.
The future of labor unions in the age of automation and at the dawn of AI. Nissim, G., & Simon, T. (2021). Technology in Society, 67, 101732.
Labor in the age of automation and artificial intelligence. Korinek, A. (2019). Economists for Inclusive Prosperity.

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